System of action The execution layer for sales — not just another system of record

A system of action for every account you own.

Ground Truth watches every account, decides the next move, and runs it through the tools your reps already use — so revenue doesn't slip through the cracks.

Runs inside the tools your team already lives in
Gmail Google Calendar Salesforce HubSpot Outlook

Revenue isn't lost in strategy. It's lost in execution.

Your reps drown in accounts. Signals slip past and follow-ups never happen — because execution isn't owned by a system. It lives in the rep's head.

70%of deals have no clear next action
34%of the rep's day lost to busywork
50–100accounts reset every time a rep leaves

Ground Truth replaces human coordination with system execution.

One closed loop runs on every account at once — it sees the activity, decides what matters now, and does the work through the rep's own tools.

ACTIVITY IN ACTION OUT Email Calls CRM Meetings Emails sent CRM updated Forecast adjusted 01MonitorSees everything 02DetermineDecides what matters 03ExecuteDoes the work Learns from every outcome
ground-truth.ai/signals/acme

Named patterns with evidence — not scores.

Every signal reads in plain English, shows the evidence behind it, and comes with the one move that resolves it.

01

A named pattern

"Champion Gone Silent" — the kind of risk a rep recognizes at a glance, not a 0.72 score.

02

The evidence behind it

14 days quiet, a renewal 47 days out, no other contact engaged — all cited inline.

03

One move, ready to run

A drafted, CFO-aware email — sent from the rep's own inbox in a single click.

From a number on a dashboard → to the move that protects it.

Give it a number. It builds the plan and works it.

Tell Ground Truth a goal in plain language — "recover at-risk renewals this quarter" — and it maps the accounts, drafts the outreach, and works the plan, surfacing only what needs you.

01

Maps the accounts that add up to the number.

02

Drafts & runs the outreach through the rep's tools.

03

Surfaces only what needs you — replies, drafts, blockers.

Teams close more — and lose less to the cracks.

When the system owns execution, follow-ups happen, at-risk revenue surfaces early, and deals move faster.

+30%
more revenue from existing accounts
53%
fewer deals lost to inactivity
42%
faster deal cycle

"I know exactly what to do — and most of it is already done."

Maya R. · Account Executive

"We stopped losing deals to missed follow-ups."

Daniel O. · Head of Sales

"For the first time, I can see where revenue is at risk — in real time."

Sofia M. · Founder

Stop losing revenue to missed execution.

Put an AI system on every account — watching, deciding, and running the next move before revenue slips.